E-Commerce Buyer Rights
Written in plain language to promote general understanding. This is educational information, not legal advice. Based on Indian central (Union) law — Constitution of India, central Acts of Parliament, and Supreme Court decisions.
Indian Central Law
What is this right?
The Consumer Protection (E-Commerce) Rules, 2020 impose specific obligations on online marketplaces to protect buyers.
- Mandatory disclosures: E-commerce platforms must display product details, seller's name and address, country of origin, price (including all fees and taxes), return and refund policies, and customer grievance officer contact.
- No hidden charges: The total price displayed at checkout must include all charges — no surprise fees at the payment page.
- Grievance Officer: Every e-commerce entity must appoint a Grievance Officer who must acknowledge complaints within 48 hours and resolve them within one month.
- Refund timelines: Refunds must be processed within the timeline stated in the platform's refund policy — failure to do so is a deficiency in service.
- No fake reviews: Platforms cannot display manipulated reviews or endorse sellers through paid reviews — doing so is an unfair trade practice under the CPA 2019.
- Right to return: Platforms must honour their stated return/exchange policies — a unilateral change post-purchase is void against the buyer.
- Data protection: Online platforms cannot share consumer personal data with third parties without explicit consent.
When does it apply?
- You ordered a product online and received something different from what was advertised.
- An e-commerce platform is refusing a return or refund within its own stated policy.
- You were charged hidden fees not disclosed at the time of purchase.
What should you do?
- First, use the platform's Grievance Officer portal — every major platform has a designated grievance officer (required by law) whose contact is in the platform's terms or footer.
- If unresolved within 1 month, file a complaint on the National Consumer Helpline (consumerhelpline.gov.in) — NCH has direct escalation tie-ups with major e-commerce platforms.
- For refunds not credited within the platform's policy timeline, raise a chargeback dispute with your bank or credit card issuer — RBI mandates banks resolve chargebacks within 45 days.
- File a formal consumer complaint on edaakhil.nic.in if informal resolution fails.
What should you NOT do?
- Do not dispose of defective products before receiving a replacement or refund — platforms often require return of the defective item as a condition of the refund.
- Do not agree to a "gift voucher" or "store credit" in place of a cash refund unless you genuinely want it — you have the right to a money refund for items that are defective or misrepresented.
- Do not ignore the arbitration clause in platform terms — if arbitration is mandatory per the terms, you must first exhaust that process before approaching the Consumer Commission (though consumer forums do have jurisdiction to override unfair arbitration clauses).
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